Light first
We light each set for its concept. Some shoots need one hard light and deep shadow, others a soft wash.
Eshan is the fourth-generation photographer in his family.
The family practice goes back decades before the digital age.
He grew up playing with their cameras and listening to his father and grandfather talk about the work.
He started Longview Studios to find out how much of a garment's story light alone can tell.
From Vancouver, he shoots story-led editorials for fashion brands, emerging designers and independent labels, and treats each commission as part of one long body of work.
He builds his lighting the way an architect plans a room, and grades his pictures like film.
His work has appeared in PAP, MOEVIR, MALVIE, GEZNO, LIV, Selin, Vanguard, Posh, L'amour, Gmaro, Vous, 1723, Darkly, Beautica, Edith, Style Cruze and Eclair over the past three years.
He has photographed Vancouver Fashion Week for three seasons.
In his words
The strongest fashion image does not just show the garment. It tells the story behind it.
Eshan Johia